As a photographer and a sailor the weather has a major impact on my activities. As a photographer I look for weather that suits the style of photographs that I’m currently working towards and plan appropriately. As a sailor I’m watching the weather and modifying the sails to match changes in wind and changing plans to account for storms.
We need to be equally skilled at looking for and responding to the winds of change in our careers and personal lives. We must change and continue to innovate if the hope is to build and sustain our business and career. Being creative, looking beyond the obvious, offering something more than just what the camera is able to bring seems to be the way to succeed. Opportunities abound for those willing to try small experiments, review the feedback from those experiments and try again until something is found that works.