White Hot and Passionate: A Focus on the Process Not the Product

In many ways this is a companion piece to making things with meaning while at the same time was written as a kick in the pants for me – to have something to remind me that pursuing the things in life that seem to create their own energy to pull you forward is much better than chasing after something in a lackluster fashion. Anyway here goes…

Once you’ve found the thing or things that resonate with you and not only want to photograph but can’t help but photograph it seems like all issues with writers block, resistance or what have you should evaporate.

It doesn’t though does it? Here’s the deal, if you’re struggling with the resistance, writers block or whatever people are calling it this week you’re either working on the wrong thing – something that doesn’t raise you to the level of white hot and passionate and cause you to become an unstoppable force – or you’re thinking too much about the product, the audience and how will this thing that your pouring your soul into be recieved.

In both cases stop right now.

Stop working on things that you aren’t deeply commited to, that don’t pull you forward into action and more action. Time is short you need to put your energy, and I mean all of your energy, into those few things that you are truly passionate about.

I don’t think that there’s a place for audience while you’re creating the work. Shut out the chatter. In fact my experience is that if you’re truly working on the things that you’re passionate about you won’t have space to think about your audience.

You can figure out the role of audience later – in many ways this is a separate creative act. It’s called marketing.

Your goal initially is to make a lot of work and to do that as best as you’re able. Does this mean that everything that you make will be wonderful? Of course not. By cultivating a circle of friends that you trust to give you straightforward feedback on your work you can get a second and third opinions to help sort the wheat from the chaff after the fact. The more you make the better what you make will become. Keep at it, keep making. This is not a theoretical pursuit.

Making Things With Meaning

In a world where everyone is a photographer and there are more photographs deposited into the ether every minute than there were photographs taken in the 19 th century one has to wonder whether anyone is really paying attention to todays photographs. How many of these photographs are looked at again by the photographer let alone by the social networks that they are shared with.

The photographs that stand out, those that we return to, the images that we print, are the ones where we really connected with the subject. This is often easier said than done.

All too often the camera serves as a barrier, sometimes an essential protection, but frequently the thing that inhibits connection with the subject. The more you are thinking about technical details or what else is going on around you the less available you are to connect with your subject, whether that’s a person, the landscape or whatever you choose to photograph.

The more present you are with your subject the more likely it is that you will have an experience and photograph that will endure. For me this means doing all the thinking in advance, or at least allowing the chatter to fall away so that I can be attuned and respond appropriately to opportunities that come my way. To listen carefully to the voice sometimes quiet, sometimes a roar, that encourages me to take the photograph.

I’ve come to believe that the deeper your relationship with yourself – the clearer you are about what’s important to you, who your influences are – the more likely you are to recognize what caught your attention when you walked by a potential subject. Why sometimes it’s a quiet voice inviting you to take the photograph and sometimes a roaring demand.