Friday Inspiration: Arturo Chapa

Horse and Rider

Over the past few weeks I’ve been thinking about, and continue to think about, book design. What are the elements of a good photobook? I have lots of photobooks to look at and I continue to work through them identifying the elements that work and don’t seem to work.

I was very interested to hear the discussion that Michael Reichmann had with book designer Arturo Chapa regarding the preparation of Reichmann’s 20 year retrospective book, the proceeds of which will be used to seed the charitable foundation ‘The Luminous Endowment for photographers’.

Chapa has a number of interesting things to say about his philosophy of designing books. The most pertinent for me was his assertion that you shouldn’t see the design. If the book is well designed you just see the images. You don’t see the design, you don’t notice the quality, you just see and remember the images. It’s all in support of the content. Check out the video below for more about how Arturo Chapa thinks about book design and manages the process of getting the book printed to the standard that he demands.

Making the Book: Michael Reichmann – a 20 year Photographic Retrospective from The Luminous Landscape on Vimeo.

Goal Setting, or Not – You choose

One of my friends recently recommended that I read ‘The Antidote: Happiness for people who can’t stand positive thinking‘. It’s an interesting read and Burkeman certainly takes a contrarian stand that he also pursues in his weekly columns for the Guardian.

My reaction to the book as I was reading it was that I didn’t realize that I was supposed to be striving to be happy. I’ve been very focused on ensuring that I’m doing things that I want to do, that are engaging and ultimately fun, rather than trying to be happy.

One of the major threads in the book is that goal setting doesn’t work and in fact worse than that, goals can lead people, teams and companies over the cliff like the mariners of old chasing the sirens call. Since I’ve been steeped in a goal setting environment almost since birth the notion of throwing goals out of the window strikes me as a little odd. How does anything get done without someone with the drive towards achievement? Without a sense of what they want to change and going out and making that change happen? I’d love to hear your thoughts on this.

To me the issue with goals is not the process of setting goals, or even breaking big goals into smaller achievable actions but rather the goals aren’t revisited and revised. ‘No plan survives first contact with the enemy’ and this is the issue with much of corporate goal setting. A lack of flexibility to adapt to changing circumstances.

Most people by now I would expect to have some across the SMART acronym:

  • Specific
  • Measureable
  • Achievable
  • Realistic
  • Time bounded

The difficulty with this approach is that the bigger the goal, and the longer the event horizon the more uncertainly there is in our ability to decide whether the goal is achievable, realistic, and what the likely timing is. It is these factors that need to be revisited on a regular basis and reviewed and updated as more information comes in.

Overlaid on this is the need to make sure that goals as originally envisioned are aligned with your purpose and that this alignment is also reviewed regularly to ensure that this is a goal that you still wish to pursue.

Perhaps a good case in point would be my goal to have a book of my photography out by the end of the year. This aligns with my overall purpose that boils down to ‘make things and get them out into the world’. It’s SMART(ish) and yet with additional thought and reflection I realize that the timing is probably off – it will most likely take 12 months, that it’s not a project that I could complete on my own but will need to engage at least a book designer to help and so will need to be revised, most likely to ‘Release a book of my photographs before the end of 2015’ with many subgoals along the way. ‘Identify and engage a book designer by the end of Q3 2014’ for instance, ‘decide on preliminary cut of photographs for inclusion into book Q4 2014’ and on and on. Each of these of course will also have sub-goals and will be further scrutinized to ensure a high likelihood of success.

Are you a goal setter? What works for you? How do you keep projects on track and moving forward? Please share your best practices in the comments.

Mind The Gap

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.

I have a couple of photography related book projects that should see the light of day by the end of the year and need to prepare the files for printing. To that end over the last week I’ve started aggregating the materials that I’ll need to start teaching myself the rudiments of InDesign. Now I’m feeling a little overwhelmed and stalling beginning the learning process.

I love books, so much so that my kids have asked me on more than one occasion whether I’m going to open a library, and being in a position to make my own is an amazing opportunity. But here’s the thing, I’ve spent a long time learning how to make my camera do what I want it to do which meant a long period of knowing what it was that I liked but not being able to get there – the Ira Glass video above is an apt description of this gap.

Does this apply to book design? Certainly, there are lots of tiny decisions that have to be made from small typographic questions such as whether or not to use ‘&’ in the title and what font to use to larger layout questions. Without getting these right the result will be jarring even if you couldn’t quite put your finger on what the problem is. Your work will suffer by how it’s presented.

While the answer of course is to make lots of books and test them in a safe environment, what to do for projects where you don’t have the time for those cycles of improvement?

I’m tempted to look for a book designer that I can work with to help me bring my first projects to life while I learn the rudiments of the software and the design process so that the books that I make present my work in the strongest way possible. What would you do?